In this blog: Please refer to my academic Research Blog for in depth Academic Analysis from a Research Case Journal of Marketing in the Quantum Age  (Follow the link below) 💜💜💜  https://marketingresearchtrends.blogspot.com/2025/10/marketing-in-quantum-age-how-predictive.html  The ability to utilize digital analytics has emerged as a crucial component of any effective marketing strategy in an era where every click, scroll, and interaction generates valuable data. Karim Feroz, Gohar F.  Khan, and Marshall Sponder's "Digital Analytics for Marketing" (Second Edition, Routledge, 2024) emerges as an essential guide for marketers, data analysts, and business strategists navigating the complex intersection of technology, data, and consumer behavior.  This comprehensive text doesn't merely explain what digital analytics is—it illuminates how analytics can transform marketing from an art of intuition into a science of measurable impact. MIT Bangkok Kingdom of Thailand...