Coffee Today ASEAN's Starbucks killer

Enjoying the aroma of "ice espresso" (Coffee Today) while reading my routledge journal (http://www.routledge.com/ ) collections... I come to realize the huge market of coffee drinkers around the world. From New York to Europe following the old “silk road” reaching asia market, coffee business makes a lot of people rich. Different coffee business players referring from one business strategy to another... Coffee business competition advances to a higher level of business marketing strategy. Since the market launching of starbucks coffee in US, demand of coffee bean around the world increase exponentially. Coffee bean growers try to control the coffee cartel by increasing the value of the coffee product through different market presentations. Coffee shops allure its customers by the comfort of its services, such as giving free wifi, discounts, and free magazines. The market price of coffee increases from the added service value given by the coffee business players.

As the barista experts squeezes the coffee in the coffee maker machine each day, continued demand of coffee beans from coffee growers increases while the supply is becoming scarce in the world market.
Growing coffee products in rural areas is termed as "black gold"… with the connotation that the value per gram will multiply in the consumer market. Supporting the small coffee farmers will encourage small and medium enterprise coffee shops like Coffee Today to compete with International players. Service wise, Coffee Today competes with Starbucks services in terms of coffee quality and shop convenience. It’s a matter of venturing other products to let our minds break the monotony of coffee business.