The comfort of modern supermarket for consumers gives a light to other business venture capitalist around the world. Big players in Europe continues their dominance in world market due to its comfort and the reliability of freshness and quality. With this fact, small players in Asia tries to advance their approach in retailing by adopting the system of supermarket stores in hope to achieve the perceived consumer standards being practiced by multinational supermarket chains. The Wumart emergence is not in the intention of copying the Wallmart chain but only using the general term "mart" and using the owner's name before the word "mart". But with the similarity of "Wall" & "Wu" due to its letter "W" it sounds that this small Chinese supermarket chain is again copying the concept of Wallmart.
Consequently, the rise of Wumart in China merges the comfort of supermarket services and the distinct taste of the Chinese population. Bringing our thoughts back in academic evaluation, what happened in the case of Wumart gives a higher margin of consumer preference in Chinese market because Wumart strategy uses the technological advancements used by modern supermarket chains and integrating the taste and culture of Chinese. Chinese and Asian population needs the comfort of modern research and advancement of modern retail marketing but multinational supermarket companies needs to vary their retail marketing strategies according to the given culture considering the inner feelings and preferences that will affect the actual buying stage.
Shared information by this two entities gives a brighter idea to both of the companies and can give a positive future in any ventures reciprocal to both countries.
The essence of International Business considers the resources and ideas to any particular country shared for better services fitted to a certain segment of market.
http://www.economist.com/blogs/schumpeter/2011/05/retailing_china
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