New Year of 2013 is coming and
tech companies are not busy planning how to celebrate the New Year but rather
taking their tech marketing strategy to the next level. So far tech researchers are conclusive with
their idea that the future of tech marketing is with the people’s usage of
smartphone technology, applications are everywhere in the cloud for us to freely
install in our smartphone.
Thus, Samsung
Company is positive in producing half a billion smartphone handsets by
2013. If we consider other companies
like apple, HTC, Blackberry, etc. they can all produce a massive amount of
smartphone units by 2013. Producing smartphone
units will eventually become cheaper in the near future. But the next problem of these tech companies
is having business application deals with “App” companies that will cater the
consumer’s tech business transactions.
Take for example the case of YouTube Company and Apple Company, lately
they have business conflict that eventually affects the Apple users in enjoying
the Youtube application in all Apple products.
This case implies that both
companies will lose their market segment owing to the conflicting business
deals between the two companies. In this
sense, consumer market will start to shift its smartphone product usage to a
more stable company that can maintain an internet application for a longer
period of time. Indeed, some companies like google are buying other tech
companies like Youtube to monopolize the application service of the
company. The future of computer hardware
manufacturing companies lies to their business partnership with application platform
businesses.
I have intuitions of this because
of the enormous reliance of the general tech consumers towards smartphone
usage. Even supermarket consumer
products and companies like Tesco, Wallmart, Target, etc are using the fad of
smartphone usage of consumer. Smartphone
usage of these consumer market companies will allow fast distribution of their
consumer goods to the market. As an
example, we can consider the case of Tesco Company when they invested their
operation in South Korea, South Korea supermarket business is already congested
both foreign and local companies.
The
problem of Tesco Company is where to put their physical building for business
operation. Due to the limited area of physical
business operation, Tesco Company embraces the technology of Amazon and Ebay
where consumers can order products online and deliver the physical consumer
goods right to the doorstep of the customer.
The ever changing concept of supply chain system and management will
allow supermarket companies to follow the new trends in IT tech and marketing.
Certainly, we can see the right direction of Samsung Company in launching the
mass production of smartphones in 2013.
In the contrary Apple company maybe, will create a strategic idea in
manipulating the marketing skim using the smartphone application platform to
outperform their tech counterpart Samsung. So, to all tech enthusiasts out
there waiting for the new gadgetry this coming 2013, don’t you worry…smartphones
this coming 2013 are not smart enough to make their prices high because of the
high competition between tech companies in their application services. The next interesting discussion in tech
business is the smartphone application marketing competition; this stage of
e-marketing platform will show the expertise of geeks that can manipulate the
cloud computing supermarket.
Finally, existing multinational companies will join
the bandwagon allowing an enormous demand of tech experts to play around the
cloud computing. The role of e-marketing
in the 21st century will allow every SME to outperform big companies
in connecting to consumers across national borders engaging a bigger leap in
marketing advantage and eliminating a higher cost of communication and
transportation.
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