From Ipad mini to the new launching of 5th generation
Ipad this coming march is another craze that will give sleepless cue to all
apple stores around the world. For those
who are eager to read the technical futures of the 5th generation
Ipad.
I’m sorry but we have to wait for the official Apple bloggers that will
give us the right technical information about the product. Nevertheless, I’m going to impart to my
readers why tech companies, not only Apple Company is having this marketing
strategy of changing their models for a lot of times in a year. If we try to consider the Ipad model before
the Ipad mini the features are likely similar to each other, but why is it that
the marketing research department of Apple Company decided to release such
model in the earliest time.
I believe
from Ipad mini to this upcoming 5th generation Ipad, the time
difference is just less than a year. If
we consider with so much marketing theories application around the marketing
research world, one blog is not enough to discuss it all. Indeed, we are going to apply simple theories
that we can skim from the theory collection of Philip Kotler . The theory of product life cycle (PLC) is
divided into 4 parts which are Introduction, Growth, Maturity, &
Decline. The normal tendencies of
products after its maturity are to decline its market popularity.
Thus, tech companies around the world are
maximizing their research potentials to create more products to enjoy the
profitable stage between growth and maturity of the product. On the contrary general market are continuing
to follow the up and coming models to satisfy their fast moving lifestyle, either
we will classify the buyers into Aware, Active, Inactive, Aroused, and Non
public buyers still there is a tendency for products to increase its sales
during the introduction stage until its maturity. Therefore we can rationalize that all these
tech companies are not competing with their marketing strategies but rather
with technology advancement. As an
example we can observe the active research and innovation of Google Company
trying to leap to the next level of technology platform to bypass the congested
arena of tablet market.
Consumers today
are smart enough to decide what, where, and when to buy; with a lot of brands and
technology platforms around the world.
The competition is not with the marketing only but more to the product competition
that requires high technology to allure the knowledgeable market of the future. We will wait what is the next platform after
the Ipad…Maybe the google glass or the high technology nano chip implanted in
the human body or…. the computer platform that we can enjoy in our contact
lenses.
Even though product innovation
and Civil Law of the land is sometimes in conflict in ideology, human
technology needs are rising tremendously in accordance to the modern task
available of the 21st century human resource. We can conclude that human resource needs
more technological gadgetry's to enhance the normal slow movement of human resource. As for now Tablets and Smart Phones are the
most useful tech gadgets available for the public. We will see the future what’s next….
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