Science and Innovation will not save the fiscal cliff; ASEAN point of view (Reflection from Robert J. Gordon Wall Street Journal)

Saving the fiscal dilemma of US is the main concern not only to the US citizens but also to the people who are investing their monetary resources in United States.  As the unstoppable monetary decline of US continues to hurt the general public of United States, likewise countries around the world are also affected with the unfortunate event.   Upon reading the article of Robert J. Gordon, I come to recall the past innovative inventions of US given to the world.  From cars (Ford Motors) to Washing machines…all are the innovative contribution of US to the world.  


 At present the research and innovation of United States still dominates the world were innovations of smart phones computer platforms, for example, will be the answer to the future of marketing.  All of the modern concepts in marketing, science and technology are still from the dynamic and unique university diverse population which gives every student the freedom to innovate inventions and ideas from scratch.  In the contrary, we can observe the continuous decline of the US economy at present; I believe that with the US robust knowledge in research and innovation they can still find the sweet spot for the revival of its economy.
As an ASEAN perspective we can compare the existing US market and ASEAN market that despite the extreme difference of US and ASEAN technology, still we can read from our daily news that “US financial market is in a decline and ASEAN countries are emerging”, so where is the fault line that will reverse the logic of the relationship of advance technology and national income.  Thus, we can clearly observe in our daily news that the level of research and technologies being used by US experts to sell their products worldwide sometimes it’s not in accordance to the actual market situation in many parts of the world.  





To support this notion we can view the scenarios in 3rd world countries were US products cannot penetrate the local market due to the high technology nature of the products that sometimes local prospected customers cannot find the reasonable idea to use it.  In reverse, ASEAN products or products from emerging countries are sellable in 1st world countries or US in particular due to the fact that ASEAN or Emerging Countries are selling raw materials for manufacturing high technology products.

Therefore, we can further see that US products are lacking international customers at this time.  Comparing the US International marketing dominance after WW2 were all people around the world are craving for US products.  Basing from the article, we can analyze that more financial manipulation will either worsen or minimize the problem only, but it will not totally solve the overall problem. But with the implication of basic marketing of buying and selling, the ASEAN raw materials from natural resources are more needed to maximize such resources to other high technology products and energy resources.  Indeed, collaborating economic programs from east to west using the policies of international trade will allow the research and innovation of 1st world countries to be used in 3rd world countries to hasten and maximize the production of raw products such as gold, copper, oil, rubber, pearls, and other precious minerals that we can seldom find from other regions of the world.  Using the concepts from universities in 1st world countries will lessen the poverty rate of a given 3rd world country and in return, emerging countries can contribute to the resource needed for advance production in 1st world countries.   

Such that, the continued collaboration of knowledge from US and the ASEAN emerging markets will continue, a gradual change of market behavior from the emerging market will emerge were in acceptance of high technology products in emerging nations is a need and necessity.  From this point in time US product can have the “sweet spot” not only to the emerging markets but throughout the world.

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