Multinational companies like Unilever and Proctor and Gamble
are enjoying the cheap services of Blog Advertising. New products like shampoo, laundry soap, et
al. are conveniently posted through different product review blogs around
the globe.
Blog advertising is more
convenient for the companies to advertise their products knowing that the
independent blogger who represent the company or product in a given country
knows the cultural background of the country and the overall current ethical
standards of the place. Referring to my
previous blog that mobile computing is the hub of e-marketing of the future;
people can easily receive updates of the products of Unilever or Proctor &
Gamble through their smart phones. A
micro level of e-market analysis reveals that independent bloggers usually
write a blog of the product according to the trends around the community of bloggers. The unique bond of bloggers
creates a certain level of belief that will indirectly affect the product. If the future of blog advertising will
virally dominate the world of media and entertainment, multinational companies
will have a hard time segmenting the world market without the help of the
different search engines and blog website companies. Bloggers on the other hand has the skill of
maximizing its expertise in using the SEO in advertising the product.
Product Samples from Proctor & Gamble and Unilever:
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