Business and marketing approach of today considers mainly to
the natural behavior of humans. Business
researchers are using the variables of human’s natural behavior to integrate
the intended product to be sold. To
understand fully the application of psychological study the following
discussions of theories will give the readers the view of theories from Freud,
Maslow, & Hersberg.
Freud’s Theory Applied to Business and Marketing:
The fundamental belief of Freud’s theory applied to business
centers on the natural and unconscious instincts of human beings. By theory, the general population point of
view is subject to the overall population’s buying behavior and preference. Certainly, business alike must use the data
and information to gauge the actual market behavior towards the given product. If the information results gathered have a
negative impact to the given business, motivating the market to buy the product
using other marketing and PR techniques must be adhered.
Maslow’s Theory Applied to Business and Marketing:
Though the theory of Maslow is similarly related with Freud’s
Theory in terms of natural and unconscious instincts of human beings, Maslow’s
Theory on the other hand segments the public market through its natural needs
by different levels. Furthermore, other Psychologist
and Business Analyst argued that the theory of Maslow must not be in an order or
in a hierarchy manner in the sense that different people projects their own
self-actualization needs.
Herzberg’s Theory Applied to Business and Marketing:
A simple and natural classification of marketing behavior
from the theory of Herzberg suggests that general public market is only
classified by dissatisfiers & satisfiers.
The modern approach of marketing research disproves this theory because
market segments can emerge in any time due to the constant change of human
sociological behavior.
Finally, we can conceive that all the three theories respect
the natural existence of humans in the midst of the modern business market
society of today.
Comments