As marketing concepts are becoming more advanced and
saturated, world economic stability is also in the brink of its fiscal cliff. How can marketing strategy help companies
increase their sales when the concept of marketing is contradicting to the
fundamental principles of economics?
Marketing strategists are exercising their full potentials to salvage
the devastating effect of the euro and US fiscal tragedy.
Some fundamental strategies may help to ease
the tension in the marketing side of business:
1. Guarding
your market segment- is a way of making sure that you have secured loyal
customers that will not only buy and support your product but also advertise
your merchandise.
2. Apply
the “Push” marketing strategy to counter act the head winds of the economic
fiscal cliff.
3. Regularly
monitor your customer buying behavior to avoid product shifting of customers
4. Add
more monetary capital for marketing department to mobilize the marketing plan
efficiently.
5. Let your customer feel that your product is safer
in terms of maintaining services and product maintenance compared to other
products in times of economic difficulties.
6. Evaluate
marketing programs that is redundant and ineffective that will result to added
expense to the department.
7. Never
give discount to your brands if necessary, it will give a negative connotation towards
the quality and standard of the product.
If you can uphold the profit margin by continuing your price standards
then stick to it.
8. Select
your best products to represent your company and Invest more on it.
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