A unanimous laymen’s conception believes that research
writing is more of university and academic task while marketing is a practical and
real world “guerilla” strategy business approach. But with the modern marketing approach,
research data plays an important role in the decision making of today’s
business management. Thus, Research Writing is a vital part in accomplishing market
research. To give some insights of the fundamental
parts of research writing, this article will serve as a conceptual key for
further intuitive ideas.
KEY CONCEPTS:
A. Defining
your project objective and title- clear objectives of your research writing
must in line with the marketing problem defined from the actual observation. In this way research questions can be
properly answered accordingly.
B. Method
of the research or what we commonly known as research methodology- relates to
what kind of statistical approach that must be used for the furtherance of the
investigation. Using the right method
will allow the market research observation right in terms of its output data.
C. Participants
of the research or the respondents of the study are also a big factor and
concern in terms of correct research output.
D. Sampling-
is getting the amount of research participants for sample size consideration
E. Making
interview- is the actual contact of the researcher and the respondents. Interviews can be individual or focus group
depending upon the method of the research.
F. Right
analysis and measurement of data must be considered to avoid erroneous output
of conclusion
G. Research
code of ethics- ethical standards in research must be patterned to uplift the
professionalism of market research.
Basing from the above key concepts, the art of research
writing is the only way to scientifically relate the actual business market
into a more concrete and exact academic language. Having said that, further business plans and
implementations will be more accurate and statistically based decisions.
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