Preparing your ideas in any given speech or PR news is an
important step in completing your PR writing task. Even though you are working in a small scale
business, multi-national company, or the media itself; preparing your writing
document focused to your audience is a primary technique for PR writing.
Some effective techniques for PR writing presentation are
the following:
1. Your writing must have specific purpose- this implies to
your desired audience or readers who will read your article. Your desired purpose must reflect to your
writing content.
2. Audience Analysis- is a technique of investigating your
readers or listeners prior to your article writing and your post publication. This way you can evaluate the after effect of
your message written in your article.
3. Organize your writing- implies to your main ideas
employed to your article writing.
Furthermore, your ideas are referred from your audience analysis and
evaluation.
4. Using Reference- implies the use of supporting details
from real facts and events. In this way it
will allow your article to be more credible and trust worthy.
5. Delivering your article must be effective knowing that
your objective towards your audience is positive. If the outcome of your message article is
negative, re-evaluate the process to re-check the discrepancy to upgrade the
next process of your article writing.
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