Research application is widely used by organization for decision
support system and business intelligence. The need for research data throughout
the world compresses the notions and theories applied in real business
cases. As a trained learner for business
discipline, I would suggest that in launching to any business and marketing project
one must consider referring its business move to research data and analysis.
According to Rick Garlick:
“For a long time, research companies have offered efficient
collection of data, as well as timely and accurate reporting as their primary
value propositions to clients. However,
clients no longer view operational excellence as a value proposition, but
rather as a basic expectation.”
The opening of new business infrastructures in emerging
countries and ASEAN requires an enormous research data to start the economic
revolution to any emerging regions. Both
domestic and multinational companies must reevaluate the importance of previous
research application and most of all new research findings to dig deeper the
analytic situation in the given emerging region. As a researcher I strongly believe in the
notion that research validity requires an exact selection of samples and
respondents.
To give logical support of my statement, I would like to
give the case analogy of Lexus www.lexus.com (Cooper and Schindler, 2006) when
they consider the niche segment of their market in New York Auto Show. They concluded that car niche market especially
brands like Maserati and Jaguar behaves in an irregular manner. This brings to a conclusive idea that niche
customers change their buying preference easily that most high end product not
only cars resort in customizing their products in favor of the customers value
and character as ordered.
Therefore,
Behavioral Research Observation is needed to evaluate the slightest movement of
buying behavior of this niche market. Furthermore,
nonverbal behavior, Linguistic behavior, extralinguistic behavior, and spatial
behavior may be considered to extract the exact research torrent at the right
place and at the right time in the emerging ASEAN region.
Finally, I can say that emerging markets like
ASEAN needs an actual research data to define the present market behavior of
the region allowing foreign investors and domestic companies both medium size
and multinational companies to operate the business in accordance to its actual
research reference.
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