RSS Rich Site Summary or Really Simple Syndication & Internet Social Media ; A modern Data Resource (CNN & WSJ)
By reaching to the personal
emails and social media provider of a consumer, RSS technique will surely
affect to the buying chances of the consumer considering the voluntary act of
the consumer to follow the product updates in the market. Take for example the people who are subscribing
with Google plus, Facebook, & Twitter; a given subscriber can choose what
product or company they are going to follow for updates according to their
preference.
Consumer product update preferences can’t be obtained from mass media
platform such as TV and Radio. Through
an Internet and the use of RSS, more detailed market segment will emerge from
out of the “cloud” defining a new target market of the company. Definitely, Marketing
Dashboard for the company is required to monitor each and every movement of
market frequency across the web. That is
why millions of companies are engaging in e-marketing and advertising through
famous Social Media Network for a personalize RSS feed to consumers.
Thus, the 3
giant social media companies are so successful in e-business endeavor because
not only profit companies are using Google plus, Facebook, and Twitter but non-profit
companies as well are benefiting the usefulness of RSS and Social Media. Say for example if you want to follow news
from CNN or WSJ you can conveniently follow their RSS feeds through your social
media preference or through your email.
The media information of today is mostly controlled by the recipient not
the provider. Unlike before that the
whole family will sit in the living room and watch television during dinner
time.
Today you can see families eating
dinner together with their own smartphones and Ipads following the feeds of their
desired information streams. The question
for multi-companies today is, how they are going to perform their marketing
dominance using Social Media and RSS technology.
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