SODA Stream: eliminating the Unique Service Quality of Pepsi and Coke (Pepsi and Coke Killer)

Since the birth of Soda, Pepsi and Coca Cola is the most popular brand in the market in quenching the thirst of the world population.  But the birth of SODA Stream will change the culture of SODA buying behavior.  

This is the time when people can make their own Pepsi and Coke whenever and wherever they want.  Marketers must consider the changing of technologies even to the simple household appliance.  

The technology of SODA stream will eliminate the habit of SODA buyers to buy from convenient stores in the future.  Further details of the product can be obtained from the official website of the company (http://www.sodastream.com/).  

Considering Intangible Service Quality of Pepsi and Coca Cola Company, the shift from ready-made soda buying to self-service Soda manufacturing will allow the consumer to feel the comfort of shifting from one variety of taste to another.  Further anticipated consumer behavior will follow such as creating new flavors and soda mixtures similar to “spirits” mixing. 

I conceived, that this technology is similar to the discovery of online video uploading like Youtube were in the general public can create their own videos or sometimes their own mini-movies that even Hollywood is threaten.  This SODA stream revolution will eventually get a bigger share of the market of Pepsi and Coke considering the curiosity behavior of young people of today.

I can say that this new Innovative Idea of SODA Stream can be a Pepsi and Coke Killer.