Variations of Product Line; a Marketing Strategy to Refresh the Consumer’s Willingness to Buy (Product Consideration: Apple, Sony, JVC, & Nokia)

Humanities nature of boredom can be a threat to existing product market popularity.  More and more companies are trying to upgrade their products to fascinate the markets visual comfort.  

From computer products, car products, and even fashion and clothing products; all of the above are considering the law of diminishing return as to the effect of the product towards the consumers.  As such, product innovation through the project of Research & Development must find a way to maintain the buying frequency of a given segment market.  

As to my last blog post, considering the new technological innovations will dramatically change the culture and buying behavior of the present population.  Further observation to a more accurate and real time manner, companies are using the Marketing Dashboards to visually present the performance of a product giving a comfortable analysis of the product manufacturer. Also, marketing Dashboards can reduce New-Product failures especially when the product is somewhere in the testing stage or the market observation stage.

The Stages of new-product process involving strategy development, Idea generation, Screening and evaluation, Business Analysis, Development, Marketing testing, & Commercialization will define and mold the given new product market performance.  Arguing to the idea that consumers of today will only buy what is offered in the market is already an obsolete notion considering the versatility of online shopping and the culture of universal individuality. Speaking of Individuality, buyers today are more inclined to a customized product buying fitted to his/her own belief and culture.

Finally, we can envision that Product Line Variation will play with the new consumer culture of individuality.