Importance of Business Case Materials in the modern Business Academic Learning (University Approach)
The vital part in
learning business of today is that the learner must learn to relate the
theoretical lessons in class to the real world of business. The usual problem of business students of
today is that student has no idea how to relate the academic lessons in class
to the practical business cases outside the university.
Furthermore, cases must be current in order to
evaluate the sensibility of the theories learned in class to the present
business cases. As we all know, business
environment keeps on changing its nature of approach that even sometimes a
theory may not be applicable of the present business case but it will apply to
another one. Therefore, a case study
will chronicle the business events through times giving business analyst a
chance to compare the past, present, and future of the business.
THE LEARNING CURVE:
It is an important
part of case analysis to observe the continuum of learning in a given company
case. Indeed, comparing the previous
case problem from the past to the present will give a variation of theoretical applications
and problem solutions. Furthermore, academic book publishers are always working
with the authors and writers to keep their written and published academic works
always in accordance to the present business case situation analyzed
scientifically through the theories applied in the case analysis.
Another important
aspect in creating and using the textbook case materials is for the author of
the book and the class instructor itself to “Synthesize” both the theory and
the business problem in a correct manner.
The term “correct manner” is so variable that the correct application of
theories for today may not be applicable to the next. As such, a constant
analysis and class discussion is needed to crunch the appropriate application
of the theories to action.
CASE ANALYSIS
PROCESS:
Why is
there a problem? To
some business analyst, a good business man or analyst must have the instincts and
talent to identify the problems of the business. It means that if a given business man or
analyst cannot identify the problems of the company accurately wrong managerial
solutions maybe imposed during critical managerial decision shifts.
What is
the Critical Questions?
After defining the right problem of the business case, analyst must consider
the application of creating a logical question as to why the problems occur. At this point of the case analysis process,
logical arguments and implications can be contributed by the business analyst
professionals or the business students in the university level. More to that, questions must be accurately
formulated to lead the analysis to the right solutions. Wrong questions will lead to wrong answers and
management decision making.
What are
the Critical Factors?
These are the important factors of the business case that is in need of
attention and change. Gathering of data
and facts related to the case will let the analyst “connect the dots” of the
case before concluding to any solutions.
Are there
any conditions for the solutions? Taking
concern of the conditions surrounding the case problem will allow the analyst
to consider the actual limitations of the business case problem and controlling
the elusive and impractical business decisions based solely from the theoretical
concepts.
Situation
Analysis?
Before going to any conclusion, analyzing the whole business case scenario is the
most proper and fair managerial judgment.
As such, business case discussions are usually using the SWOT analysis
model to picture-out the whole business case.
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