Apple iRadio “Skipping” Contract Glitches with Sony Records



As Apple iRadio and Pandora are known with their public radio music services, the issue of skipping one music to another will cause profit issues in the side of the recording company.  

Apple users and the computer users in general are embracing the free culture of internet, were in users can manipulate the content and can even put the content by themselves; a good example of this is the Vlogers in Youtube. 

Having said that music recording companies around the world is having problems in marketing their product online, the record companies must find ways how to collaborate their marketing strategy with the internet users of today.  

The music listening behavior of the modern netizens of today is so different 20 years ago, during the 80’s and the 90’s we love to listen from the DJ’s on air conversations and presentations.  But today, with the emergence of internet, the behavior of the listener evolved from mere listeners to music manipulators.  

Even the segment of music compared before and today, more and more music segments are adding-up that even sometimes we don’t know how to sing it anymore.  The technology of music is evolving fast, especially now that people around the world can easily upload their desired music beats online.

“Music expresses that which cannot be put into words and that which cannot remain silent”
Victor Hugo

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