As Twitter Company announces its partnership with ESPN, I
come to realize the shifting of TV consumers preferences towards the mobile
internet. Twitter is taking the
advantage from the internet migrants and internet citizens of today.
Even myself, I seldom watch movies in my TV
set, all the news and programs are available in the internet. Taking as an
example, when live football match or basketball match is on most of the people
are in their work busy to accomplish the task for the day. Staying in-front of the TV set is such a waste
of time.
But with the help of your smart
phone and with the new features of Twitter were ESPN Company can upload video
clip highlights, it is easier for the fans to follow their game “tweets” even
when they are on the move.
On the other
hand, sports TV providers are also upgrading their websites to cater the online
viewers because they believe that in the long run TV sets are not lucrative in
the hitech consumer market of today. As
to the Twitter company, what is best for the company is to find more TV
companies for collaboration of platforms to cater the new cyber audience.
I’m sure that the whole football match in the
future will be available in just one twitter feed. Therefore, we can watch football match in our
future Google glass via ESPN twitter feed.
Maybe it’s time to sell your TV set in Ebay.
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