Browsing the news today, what catches my attention is the
business update of coca-cola’s comeback to Myanmar. What could be the benefit and the
disadvantage of the new Coca-cola Myanmar.
For more than 60 years Myanmar is enjoying the taste of Coca-cola but
due to trade restrictions of the government of Myanmar, FDI is crippled for
many years. But as of today the giant
cola company is enjoying the marketing dominance in Myanmar.
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| Coca Cola in Myanmar |
As to the consumer marketing relationship conceding
that the people of Myanmar are connected to other local brands for more or less 60
years, the challenge of Coca Cola is the shift of consumer loyalty from the
local brand to the widely known brand name, Coca Cola.
Looking in a bigger scope, not only Coca Cola
Company will operate in Myanmar but more MC by FDI will operate in Myanmar for
business. The flow of investors going to
Myanmar will continue for years’ granting the fact that Myanmar is rich in
natural resources. Asia is the next
America I suppose… Just watch and learn.
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