Companies are buying the concept of “word of mouth”
marketing communication dissemination, but with the huge scope of global consumer
segments around the world multi-national companies of today are using the
advantage of social media. Another
brighter side of electronic word of mouth is the financial cost minimization
that the company can enormously conserve financial resources in disseminating
the message across the web.
Uncontrollable messages across the web may also disturb the dissemination
of “word-of-mouth” company news. The vulnerability
of Social Media communication tampering may cause the company to miscommunicate
to the direct consumers of the company.
Hiring bloggers to disseminate information across the web is sometimes a
good idea to avoid negative publicity of the product and the organization as a
whole.
Controlling the company information is still important as
most of the business organizations of today are taking advantage of the
advancement of the internet. Private companies and nonprofit organizations are
still experiencing the negative impact of negative publicity regardless of the
advancement of the communication platforms.
Careful dissemination of company information across the web must be vigilantly
observed.
Another loophole in internet advertisement messaging is the
uncontrollable speed of communication dissemination, if the information is good
for the company then it would be an advantage for the whole organization but if
the information being released in the web is a negative publicity then the
viral uncontrollability of the negative information can never be stopped. The
more the negative the publicity will be, the more the people will curiously
download your information.
Finally, cyber laws must be ratified and clearly be
implemented in the cyber world, as the world is becoming one in the century of
the cybernetic information, cyber crimes are the next issues that will arise.
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