Strategic Business Unit used as a Marketing Approach

For decades of upgrading and improving Marketing Management Research several theories and strategic approaches are being used by business scholars and practitioners to improve the performance of the business being represented.

As the congestion of business organizations both SME’s and MNC’s around the world are obviously increasing today, revising and innovating marketing structure approaches is needed to meet the demand for each market unique behavior towards the company. As I study the nature of SBU marketing approach, particular market behavior can be observed and be given concern fitted to the market environment and the direct consumer.

Strategic Business Unit

In segmenting the business operation through the different units, a given unit may improve their strategic plan in a more flexible manner allowing market research results of the unit to be applied in the specific problems that will arise. Another aspect that is important in SBU operation is the transfer of knowledge and the formulation of knowledge by the immediate workers that are performing the task inside the business unit.

As a given R&D department of a unit will only innovate and discover new strategy and knowledge that are applicable to the unit, future research and management problem solving will be easier as well. Knowledge sharing across units will define a more specialized investigation represented by the unit.

As a whole, the knowledge strength of the whole conglomerate will base its pillars to the different units of the whole conglomerate. As to the learning outcome of the whole human resource, specific and specialize knowledge resource will emerge as the SBU will continue to function as a unit.

Product Outcome

Obviously, if the formulation process for each SBU is having a high quality knowledge application, then eventually product produced by each unit will have a higher quality as a result from higher knowledge application. SBU marketing approach will answer the emerging diverse consumer community both virtual and non-virtual.

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