As Amazon is so famous around the world with their internet
marketing technique, Wallmart on the other hand is also embracing the fullness
of the dot.com marketing technique.
The
marketing concept in the case of Wallmart leads to the idea that consumers of
today are educated enough to buy their products online. As to the success story
of Amazon, leading the world through selling publications online is a remarkable
example of a perfect and effective e-marketing strategy.
As such, Wallmart is trying to compete with
Amazon in terms of their internet services.
The online referrals of Amazon for book buying are a huge online
marketing advantage.
Another aspect why Wallmart is embracing more with their
marketing stance in the internet it’s because that Wallmart “MAYBE” wants to
penetrate the global market without physically bringing the entire physical
infrastructure.
This parallel idea connects
to the success story of Amazon’s dot.com business.
Delivering marketing value through internet today is
reaching beyond one country and even updating and upgrading the consumer’s
actual product knowledge worldwide.
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