B2C Business is "climbing" in Asia and the World

As the rise of internet marketing continues in Asia and the world, online B2C marketing continues its emergence while the consumer market continuously adopt the smart mobile phone culture as the mode to communicate with online seller.  B2C marketing strategy users are taking advantage of the smart phone technology. 

Reaching the consumer through their internet smart phones is far more easy compared in launching a PR campaign using expensive celebrities for influencing the market.  Sales in Middle East and Africa are rising for new International Companies from the west and Europe granting the idea of using the internet technology as a medium for market communication.  Asia and ASEAN community in particular are in the stage of acquiring new tech gadgets and equipments as the region is in the verge of renewing its business and political sectors to a more internationally versatile in nature. Without a doubt, business companies around Asia and ASEAN in particular are not browsing their “yellow pages” anymore but rather browsing the B2C and B2B websites for sale and auction. 

In relation to this internet marketing situation, business companies both SME and multi-national companies are meeting in the same internet platform in reaching the actual consumer market.  A common and simple example that we can discuss is the marketing versatility of Amazon Company operating worldwide.  Amazon Company continually taking advantage not by their product but by their market service method using the B2C internet marketing technique platform in reaching the worldwide consumer market.

On the contrary, E-commerce is continually developing its scope to accommodate the different nature of business.  So far, internet platform is the easiest and economical platform in disseminating company information.  Therefore, companies of today are unanimously in the campaign of consumer internet usage or what we commonly call the “internet culture”.  Through internet we can grasp the world information in our finger tips.

Another issue that internet business operators must consider is the “trust of internet banking” and other business transactions security.  Famous financial organization such as London Stock Exchange is transacting business online for a long time via a secured internet platform.  To these online dependent businesses, they are already dependent towards the online services they are using every-day, but for the new International business operators using the internet as a means of financial communication transactions is a little awkward to these new International companies knowing that the internet needs a highly secured firewall to make sure that the company data will not be breach by other malicious internet users.

As a final point, a continuous computer and internet knowledge of the whole organization’s human capital must be given a great concern for the benefit of the marketing communication and PR.