Marketing single segmentation concentration is already a
wide spread technique marketing strategy in most specialized products. Most of these products are B2B and some high-end
or niche B2C products. The fundamental
tool in penetrating the specialized market is through the use of highly
specialized marketing research technique. In doing such technique,the real and
the smallest market behavior of the target group can be analyzed and studied
for marketing strategy purposes.
As a result, the customerization type of marketing strategy
came-out to cater the desired wants of the customers targeting several segments
for multiple segmentation type of marketing.
But to infer the marketing concept, customization the segmented market
is also a waste of time and marketing study effort in conducting just one
analysis. Thus, a possible cost increase
during the whole production stage will allow the market price to augment as
well. Without a doubt, even
non-specialized products sold in convenient stores are also in the “band-wagon”
of using the customized marketing management strategy.
As to the notion I mentioned a while ago that single-segment
concentration is more effective but costly, consumer products are also finding
some ways to customize their products without spending a lot of cost during the
production stage. Niche marketing or
specialization marketing demands two main criteria which will result to high
cost production and eventually the market selling price. First is the knowledge
and technology being applied to the product for customization and product
distinction. Second reason is the
skilled workers applying the knowledge towards the product for
specialization.
On the contrary, world crisis for jobs are spreading across
the globe, the real problem is not about the jobs; the real problem of the
world in terms of job and labor crisis is the skilled workers who will executed
the actual work. Most of the
professionals today in general, are not trained to do the task in accordance to
the new tools and technology gadgets used in the real business work place of
today. From time-to-time companies are
upgrading their tech-tools but not the man-power. Other companies also are spending financial
capital for their existing workers for academic upgrading program like taking
masters degree or post doctoral program in universities.
With this reason, the man power can now be capable of doing
the individualized and highly specialized marketing being practiced by B2B
companies. Individualized or what they
commonly call “one-to-one marketing” is usually practiced and used as the
marketing technique for products that needs careful delivery of information to
the customer.
Finally, as the marketing segments both in B2C and B2B
markets are continuously existing; continued research observation is needed to
determine the actual behavior of the overall market population.
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