What is the Product Value of Tesla and Why China (Hong Kong) ordered hundreds of units: a personal salute to Elon Musk
Tesla motor company is clearly behind other well known companies
in the world like the European and Japanese companies when it comes to sales volume
but why Tesla is increasing its china order this quarter. In a marketing view we can say that maybe Asian
populace needs another “model –T Ford” story just like the Japanese car
companies dominated the world after they acquired model –T cars from America.
We can also presume that it is a political
friction between Japanese government and China that is why they don’t get many
cars from China, but Tesla is from America and ideologically they are not at
the same side. China is a big market and
the marketing performances of Tesla this quarter just show that the battery
technology and the driveless tech innovation of Tesla attracts the money booming market of China.
China at the moment can buy any brand of cars
due to their cash bubble but in the case of Tesla, innovation shows more power
compared to monetary power. As a result,
the theory of Kotler on Value Chain and Value Added to the product will show
the university theory applied in real market place.
Comments