As Kotler emphasizes the importance of Value added to the
product as the edge for market dominance.
Retailers, Wholesalers, and logistic services around the world are
applying computer related innovation to enhance and maximize the value of the
product being delivered inside the supply chain.
Wholesalers:
Wholesalers today are more particular towards the services
they can impart to their retailers.
Services relates usually to the scientific techniques being applied
towards the process of delivering the products from the wholesaler’s warehouse
to the retailers stores.
Retailers:
Retailers on the other hand is upgrading and innovating their
technological tools to translate and relate to the modern consumers who are the
end user of the product.
Logistics:
Logistics technology and innovation is used from the raw
materials until to the end user of the product.
The usual business setup of logistics is considered as the 3rd
party logistic or what business people commonly termed 3PL.
Optimal Order Quantity:
As a whole, to gain more profit in the whole supply chain a company
must consider the cost minimization and apply the scientific formulation of
Optimal Order Quantity
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