For decades now business and marketing depends its day-to-day
operations to the technological advancement that is available at hand. As time goes by, the complications of
technology will advance so with the marketing operations. In my recent academic research I am diagnosing
the intricacies of the benefits and the set-backs of any technological upgrades
that will arise in the business organization affecting the modern human
resource of today.
The empirical study of Senn (1997) suggests the fundamental
concepts of the advantages that an organization can get more profit if the
internal human resource will acquire and use in their daily operations the latest
technology available in the market.
Old Charlie's Assembly Line
Modern Assembly Line
CORE BENEFITS:
1. Speed- implies to the actual operation of the business
were by using the latest technology will dramatically change the production
time for example. If speed will help
fasten the production line, “bottle neck” scenarios can be avoided and cost
will be minimize which will normally maximize the profitability.
2. Consistency- implies to the actual number of errors during
the production time. Before the concept
of mass production using the modern machines, production lines are composed of
humans. With this case, errors and
production backlogs are in a higher percentage resulting to higher cost of the
business. Indeed, the use of machines
and the modern marvels of robotics business production lines and logistics are
enjoys the consistent real time business communication.
3. Precision- is related to consistency were in a business
operation with consistent movement of HR activities will result to precise and predictable
events. As an exemplification, daily
production in the production line must be predictable to calculate the
forecasted customer for that day.
Different nature of business will require different statistical tool to
calculate the precision of HR activities to ultimately achieve the economies of
scale.
4. Reliability- if the whole operations of the business organization
will maintain its speed, consistency, & precision through times, then reliability
of the production department and the whole business organization will affect to
the customers loyalty and trust.
BringShare.com SEO used as Marketing Dashboard
Achieving the consumer’s trust of today will require scientific
study and research to attain the most latest trending consumer behavior towards
the product given. A lot
of high technology user companies are using marketing dashboards with the real
time data from consumer’s feedback.
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