After the battery failure a year ago of Boeing new Dream
Liner 787 owned by Japan Airlines, the airline company is buying 31 sets of new
airplanes (A350) not from Boeing anymore but from Airbus Company.
The incident gives another huge business
lesson for Boeing Company in terms of supply chain and production management
affecting marketing and PR. (http://ryansinnovativeideas.blogspot.com/2013/01/boeing-quality-controlis-it-faa.html)
One of the most complex supply chain for factory production
is the airplane business. Most of the
parts are coming from the different suppliers around the world. From engines to batteries and the computer
system of the plane, everything is outsourced.
Having an outsourced supply for only one plane, product quality
variation is the usual problem. From the
case of Boeing few years ago, Japan Airlines as of today did not hesitate to
order from Airbus.
OPERATIONS MANAGEMENT APPLICATION METHOD:
From the academic point of view, the particular subject on
Product Layouts in Production Management is an important concept that the
Boeing Company must re-check in their production line. Usually if the process layout is having a
problem the sourcing of the product is affected or vice versa.
If we can still recall the huge amount of orders
for Dream Liner 787 around the world, Airline companies are always ready to buy
at all cost just to acquire the new airline innovation. But sad to know that Boeing is having a
problem with delay of delivery resulting to rush acquisitions of outsourced
products for the production line.
The new orders of Japan Airlines in Airbus is a new “Buzz”
case for PR, Marketing, and above all Operations Management (Supply Chain
Management)
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