BALANCE SCORECARD APPLIED IN BUSINESS ORGANIZATIONS. My Literature research discoveries for the day; Literature Review and Conceptualization Synopses

Reading from several research journals for the day inspires my ongoing research proposal in the field of marketing and human resource affectivity. Several theories are deemed useful to the given dependent and independent variables but to my concern as a research professional, I would like to share the importance of Team Guidelines to be followed by the members of the team and the leader as well.

With the modern business organizational structures around the globe, scientific and strategic marketing frameworks must serve as the guideline in avoiding the possible business risks that will occur randomly during the business operations.

The Theory of Kaplan and Norton regarding the Balance Scorecard is one of the many Theories being mentioned in team, leadership, and human resource management as a whole. Proper positioning of the Vision and Mission of the business organization will reflect to the guidelines being followed and practiced by the sub-groups inside the organization. Marketing performance of the organization will reflect from the synchronization of the sub-group’s focused task and skills.

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