So why AOL did not survive in the present virtual business interactions, if we can still remember during the renaissance of the dot com businesses AOL is one of the leading hub for information and business.
But today AOL’s virtual traffic can hardly
penetrate other regions around the globe.
As a blogger myself, I realize that virtual business competition and PR
publicity needs a thorough marketing analysis knowing that your scope of market
is the whole coverage of global internet.
Marketing via virtuality crunches the marketing theories and academic
strategies into a one whole package.
In
the case of AOL, though AOL is focused on American media content but they did not consider the different segments of audiences
around the world. If you try to browse
their website the presentation of the content is more on American media and
news. News contents from South Africa,
South America, India and beyond are not available in real time in their
homepage.
A formal internet PR strategy
is needed to bring AOL’s market in the cloud market. Selling in the virtual community is totally
different in selling in the physical world.
But to the information of everyone, virtual market is the future of
marketing. Just think about it!
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