The most generally accepted International marketing strategy
today used by most multi-national companies are the combination of marketing
strategy and service strategy. Since the
popularity of Kotler’s approach in service marketing, both the business
organizations and the consumers are getting addicted to the comfort provided by
the new approach of marketing.
Until
this time several academic text are expounding the usefulness of service in
marketing used in International Business.
To mention some of the theories being used in service marketing, the
text of Czinkota [(2011) chapters 14 & 15] emphasizes several theories like
pricing strategy, marketing positioning, & market adaptation. On the contrary service strategy applied in
marketing pertains solely to the customer’s psychological perceptions.
These new approaches of marketing advances to
the old method of marketing methodology were by human psychology is being used
and analyzed to converge the product being introduced to the public. As to the aspect of Psychology as a Science,
some academic perceptions derail the understanding and function of Psychology in
the field science.
Psychology is not
part of education but rather education or other field of sciences like business,
criminology, justice, & computer technology and engineering can utilize the
theories being formulated through the discipline of Psychology. With this regard Psychological expertise
today is having a huge participation to any field of science knowing that the
study of psychology can grasp the whole human thinking and intelligence. As to the International Marketing strategy,
continued regional behavior analysis and empirical studies must be imposed to
monitor and connect to the segmented consumers in a regular manner.
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