Believing from the theories of Management by Peter F.
Drucker implies a more scientific approach in organizational management. Given the privilege to attend the monthly meeting
of the Drucker Society Thailand rekindles my enthusiasm to scan the selected
books of Peter F. Drucker. Assumption
University Thailand started this society to amplify the management practices of
Peter Drucker across Asia and the world.
Drucker Society Thailand (Assumption University)
By dissecting every journal and published books of Peter F. Drucker new
innovation in management will emerge from the groups’ insightful opinions and
discussion. The objective of the society
is to maximize the theories being created by Peter F. Drucker and applying it
to the modern management case scenarios.
With the emerging of the ASEAN society, I believe that the theories of
Peter F Drucker are a relevant tool to organize and manage business
institutions and companies.
From my first audience, the Peter F Drucker Society Thailand
emphasizes seven important points to consider in our modern business
environment of today.
1 Unexpected events- refers to the emerging business society
of today that unexpected response from the actual market may drive the business
organization in a negative or positive sense.
2 Incongruities- refers to the expectations of the market
and the actual situation of the business organization. For example, differences
between the market and the business organization will vary caused by the
external variables. Indeed,
understanding between the market and the organization will not jive in terms of
ideas.
3 Process need- refers to the existing organizational
practices for example that may be refined through academic analysis and
research.
4 Market Changes- specifically refers to the ever changing
market preferences. In order for the
organization to assist the demand of the actual market, business organization
must always find a way to monitor the real time market preference.
5 Demographics- refers to the different segments of the
market that will accept the organization’s product in a diverse manner of PR
communication.
6 Changes in perception- refers to the market awareness
towards the organization’s product.
Usually market perceptions are relative to the product information given
by the PR department of the company.
7 New Knowledge- refers to the new innovations applied to
the products of the business company to apprehend and augment the market buying
behavior.
As a whole, business entrepreneurship is a field in business
that requires enormous innovative strategy to create a distinct market product
behavior.
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