Interactivity in media today connects to the online flow of
information. Advantages to the people in need of the technology platform but it
is also a disadvantages for those business people who are still relying to the
old technological approach. Interactive
marketing communication has several options depending upon the need and type of
the company and the product specifically.
Websites for example are the latest interactive marketing
platform were customers can interact and put their comments in real time.
Search ads on the other hand is a paid site using pay-per-click system to
advertise and gain profit from the advertising company based from the product
that will emerge as pop-ups. Another
system in the internet is the display ads inside a given website using banners
and display ads.
Though the email system is having the problem of non-responsive
customers due to unwanted spams, still many companies of today are using emails
specifically those detailed high technology products used by B2B business.
Finally, Mobile marketing using special applications is the
new trend of today for mobile marketing and real time market interaction using
social media for example.
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