Cloud computing breaks conventional protocols not only to
the business advertising and marketing industry but almost all aspects of
sciences. Various SME companies in ASEAN region and beyond utilizes the web and
mobile advertising communication to amplify their product specifications and
services. As such, many SME companies
are upgrading their knowledge in terms of web and mobile advertising.
As my professional observation, small companies or SME
companies are trying to catch this web and mobile marketing revolution by
creating company websites and even creating accounts from the top social media
companies like Facebook, google plus, and twitter etc. but what they don’t know
that creating a website alone or creating a social media account is not enough
to desiminate the company and product information.
In this manner, companies must realize that
every business or product in particular has its own internet community to
consider. Optimizing this approach, the
systematized method of Search Engine Optimization or commonly called SEO is a
way of targeting the right customers online and across the web. Many academic text suggested the effective
system of SEO inside the web.
With this regard, I would like to consider a restaurant business
example in which this service oriented restaurant (Barrio Fiesta) (https://www.facebook.com/pages/Barrio-Fiesta-EDSA-Greenhills/175390892487873)
is so famous during the 1950’s. Though
the restaurant still exist today, its popularity is nothing compared to those
restaurants and fast food chains who are active in social media marketing. Though the company is having their facebook
account still internet segmentation using the concepts of “Kotler” can still be
useful to accommodate the “A” customers online.
Indeed, using SEO system is one of the tools to optimize the searches
from the web or mobile real time users but the integration of Information
system and marketing theories should be considered in order to achieve quality
customers online.
Discussing SEO in particular, optimizing the searches of the
mobile and web users across the net requires the IT application to relate the
business information across the web. Key words must be properly used to take
the advances in actual searches of online users. Backlinks on the other hand is also a useful
way in optimizing the searches of many online bloggers and customers in a particular
product segment. Likewise, tagging or
meta tagging is also a way to capture various similar websites that particular segmented
customers will usually visit.
Statistically, tagging and linking with similar product offering
websites will allow browsers with same interests to visit your website and
discover your product related to the previous search.
Finally, SEO in general is the most discussed online marketing
tool across the bloggers world and online marketers. If in the real world we
don’t want to get into traffic, in the online world traffic is money. Optimizing the web through your website,
social media, and your product presentation in particular requires a thorough
analysis as to where to link your website, what social media group you should disseminate
your information or else you will be considered as a spammer. Indeed, advancing your marketing reach across
the web is the key to a successful online marketing strategy using the web and
the mobile applications.
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