With the new buzz of smartphone technology, the famous
blackberry company is being planned to be bought by Samsung company. Buying
other companies today is a common business tie-up in order to achieve bigger profit and minimizing marketing
cost. But the big question is, why
Blackberry wasn’t able to perform the best strategy for the market.
As far as I can remember the security
advantages of Blackberry entices customer to buy the expensive phone at that
time that even the President of the United States is using the product without
any endorsement fees. Samsung likewise
is in a negative marketing scenario knowing that Apple company is always
filling lawsuits in terms of its originality and patent issues.
But as of today, Samsung Company is planning to buy
Blackberry. The business buzz creates
the case as to which is more important, the technology that drives value or the
marketing strategy that drives the customers willingness to buy the product. For the moment the issue is still pending but
many marketing and financial analyst are anticipating that Samsung is just
buying the company not to continue and help expand the business of Blackberry
but to kill the brand Blackberry in the market.
I’m looking forward to avail the academic comments and reviews specially
the case study reviews from other academic institutions for business and
marketing academic discussions.
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