Human behavior differ according to the environmental factors
and its genetic traits. Now a days,
public administration and other administrative sciences believe the theories of
behavior analysis and its application in our modern living. To be socially significant one must consider
the behavior improvement to be able to function as an effective world
citizen. Fundamental characteristics of
behavior science includes the following:
Determinism- is a belief that the universe events are
relative to the action of the habitats of the world. The action of one person will affect other
person, in this idea actions of a larger group of people will cause a larger phenomenon
or even a world event. The union of
behavior will largely and dominantly affect the general public. The modern science today advances as to how
we can control the phenomenon of a certain part of the earth. Some physical scientist even venture to
create pharmaceutical products to control the behavior of mankind. On a reverse analysis, controlling
humanities phenomena begins from the minds of the human being.
Empiricism- the classic usage of logic can also be used as a
tool in analyzing a person’s behavior.
In this regard, computer scientist analyses the internet usage around
the world by the digital algorithmic data analysis using the fundamental
concepts of logic and behavior science.
Therefore, google and other internet business giants are using this high
technological breakthrough to capture the overall global behavior status.
Parsimony- or the law of parsimony refers to the simple logical
results to be used as a conclusive explanation of the real public
phenomena. In this manner, testing behavior
in business consumer segments are common to most marketing research of today.
Lastly, the purpose of behavioral science applied in
technology and consumer market is to control and practice the scientific
manipulation of the human mind. Controlling the mind is the ultimate goal of market research of today.
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