Strategic marketing differ in product, place, price, &
procurement as to the modern marketing strategy and planning almost all
theoretical strategies based from past market research are now revised since
the evolution of internet marketing.
Logistical and customs barriers today for example are bypassing some
traditional protocols were by real time logistical communication are enhancing
the dream of international business and globalization.
One interesting part of marketing that I’m always amused in
browsing my internet screen today is in the field of PR and advertising.
Fundamental strategy like website banners and pop-ups are helping the given
companies to crisscross the online advertising by maximizing all the web
traffic and searches.
In the modern B2B business setup computerization is further
used in the ERP system for CRM traditional theoretical marketing
strategies. The above diagram portrays
the B2B conglomerate flow of marketing system routine. Though the system is being used decades ago,
the enhancement and modernization of computer business must relatively relate
from the traditional system to lessen the product usage complexities.
As to the
business and marketing computer programmers, creating the online marketing
strategies must always relate to the usual practice of business, meaning that
programming the computer system for marketing usage must be a user friendly
platform for both the consumer and the company’s personnel for smooth supply
chain and marketing operation.
Thus, business marketing practitioners today must have the
knowledge to the modern evolution of internet marketing. Though the strategies are old but as modern
marketers we need to relate the importance of the past theories towards the era
of digital marketing information system.
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