The general belief that Entrepreneurship is making your own small business organization and running it by yourself; it may also drive the concept that as an entrepreneur it is more free and innovative to adjust the business model by yourself but not inside the organization. But the concept of entrepreneurship is also being adopted by huge business conglomerates of today. As the concept of SBU integrates the concept of entrepreneurship in multinational organization in such a way that SBU will directly communicate with any given unit specializing the segments marketing variables to synchronize its consumer needs.
Furthermore, the concept of entrepreneurship directs its
necessity when the human resource of a given company will try to classify and individualize
the various market demographics in a certain national market. In the given case of Google company, every
national area of responsibility has its own marketing team usually operated by
the nationals of the given country (not to include the negative result in china
market were politics is being a concern variable of the case.) But with other ASEAN and Asian national
markets the marketing approach of Google Company is so successful because of
their Entrepreneurial approach.
OTOP THAILAND
OTOP THAILAND
On the contrary, Entrepreneurship concept in google has its
unique approach in the aspect of human resource were individuality and teamwork
are used to accomplish tremendous amount of high technology product
output. Teamwork sometimes is misunderstood
in a way that everyone in the group will follow the old business concept and
produce a low technology product. As to
the organization that will use entrepreneurial environment of teamwork like
google, the company can maximize the
absolute concepts of the human resource and eventually collaborate all the
knowledge given to produce the high technology product brought from the synergized
spirit of entrepreneurship.
GREAT IDEAS APPLIED IN ENTREPRENEURSHIP
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