Gathering the secondary data for academic business research requires a thorough
investigation of the journal as to how necessary and relevant the theories and
data’s to the given study. The advantage
of secondary data as to some researchers experience is the convenience to acquire
from the journal readings. Secondary
data collections has also disadvantages that will affect the main thesis of the
research. One is the problem of fit were
in the exact purpose of the project thesis are not exactly the same from the
secondary data being collected. One of
the reasons that secondary data are not exactly fitted with the project thesis
is the reason that the scope of the study may be different in area of
responsibility.
Every scope being tested
has different perspective of the thesis topic given and simultaneously its
output. Related studies may not fit
exactly on what you are trying to prove in research concept but comparing the
related areas of the studies will eliminate the contrasting part. Second is the accuracy of the data gathered, though
the secondary data chosen are similar in their abstract and conceptual idea
still the purpose of the journal or objective are different in definition. In terms of marketing and strategic
evaluation of SBU’s in higher marketing research, Using secondary data will
only give a supporting detail of the said study but primary and recent survey
are gathered to achieve the most the current market situation and the
organization’s performance. Some well
financed business organizations are using the automated marketing dashboards to
monitor the real time data and analysis to address the actual and present
marketing problem.
Further studies implies the usefulness of secondary data to the cross
impact analysis in strategic marketing.
Historical data both statistical and qualitative knowledge are useful to
any present market studies. The problem of
business researchers in relation to strategic marketing is to how the knowledge
output is applicable to the right timing of the business problem and the
strategy at hand. Many business scholars
and researchers are creating business marketing methods to address the actual
business problem with the right strategic marketing solutions from the
secondary reference and primary as well.
Secondary Data: Literature Review Explained
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