International
markets of today gives a different strategic approach to all business academic
analyst. Data maybe crunched using
computer mathematical softer to give the accurate data mining, but still
analysis in the specific area of the market is necessary to gather the actual
market information for market strategy purposes. Thus, three C’s are considered to be an area
of market analysis.
1.
Customer- is the actual recipient of the product during the process of buying
and selling.
2.
Corporation- the customers’ market requisites must adhere to the corporation’s
overall objective and mission statement.
3.
Competition- relatively, market competition performance of the company will
relate from the corporate planning strategy and the implementation of the
formulated strategic plan.
Moreover,
political/legal environment, technological environment, social environment, and
economic environment are the overall factors that determines the movement of the
three main variables which is the customer, corporation, and competition.
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