Almost everyone is hooked in the internet these days and as
if the internet is our parallel world that we are living with our avatars. In making the world smaller through the
internet cultural barriers and languages are becoming an obsolete. During the time of the Haiti’s disaster,
people in that specific area are informing the world to the next level of
information. A more personalized way of
connecting people using social media platforms that will connect people to
their love ones are used during that time in Haiti’s tragic history.
Likewise, business and marketing today are
using the effectiveness of internet marketing as a way that people and market
segments to be specific are interacting intimately online. Business today can achieve more loyal
customers online in such a way that the company can interact personally to the
customers. In this simple process of
chatting the customers (live online) online, it will allow the business
intimacy relationship deepen to the hearts of the customers that will achieve a
product loyalty later. During the financial crisis many world
conglomerates that are using their service online especially companies who are using
private service providers are affected with the internet bubble. The world of internet business seems not to
comprehend as to when the business in the internet will rise again. But as amazon, alibaba, ebay and other online
market platforms persevere their marketing dominance and show their vast market
segment richness, online business and marketing is still effective in terms of
business communication.
The creative friction at the fringes from the old and new
users of the online media gives a rebirth of market analysis online. Strategic in terms of marketing and management
changes rapidly that in such a way theories used in scientific marketing and
management are re-cultured according to the present online market trends. As a fact, trends online change rapidly in
such a way “virality” of topics and key words may sometimes vanish overnight or
will stay for a longer period of time. “Virality” as a term depicts the
popularity of the online topic for example that will reach to all the area
covered by the internet. This kind of
quality of communication gives a new “holy grail” of marketing and PR
communication.
To some, internet is a way to interact with other people in
a personal manner, that to them they didn’t even consider the cultural barriers in
the real world. As a fact, many are
being deceived online while reality may give as the notion that cultural
barriers are sometimes subject to the physical world determinants. Should I say
same culture and values is still best to communicate personally…. Just a thought and
nothing personal.
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