Most of the famous consumer products today in the market are
offered with the free will of the customer to design the features of the
product. Why does marketers are playing
the minds of the consumer in terms of allowing the buyer to decide which unique
design they can install in their product bought in the company.
The power of giving a person to choose their product
preference allows a person to exercise his or her uniqueness in designing and
how to use the product in a stylish way.
Companies on the other hand are observing vividly on the consumer
behavior towards their products offered to the market. Companies with high concern in their R&D
are taking advantage in this kind of marketing strategy allowing new input of
market data information for future marketing plans and strategy. Do you think
mass production will eventually vanish in the world of marketing theories and
strategic management? Given, that consumers today are so innovative and
artistic in using the standard designs of the offered products in the market?
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