The Enlightenment of Consumption: From Capitalism to Socialism and in-between




Human needs are but natural in terms of the history of civilization. From hunter and gatherer, we as human race survive in our ever exploding population to the civilization of farming and the industrialized world.  The book of Frank Trentmann portrays the evolution of the Empire of Things and how humans was enlightened with the art and science of consumption. In this blog article the writer will refer its implications as well as the referred book “Empire of Things” by Frank Trentmann.  Frank Trentmann based much of his academic discussion in his book from the theories of Adam Smith of Capitalism in which in the succeeding chapters of the book it will reveal the negative effect of competition and the system of capitalism that the later practitioner of capitalism find it more abusive to the general public by which the theories of Karl Marx is appreciated by the working class in Germany during the industrial revolution that labor unions and middle class revolution invaded the many types of ideologies being practiced around the world.  



The famous socialism and communism were later practiced and activated more by Lenin but exaggerated by Hitler and Benito when they lean more to the ideology of fascism and totalitarianism.  In terms of the consumption of commodities by the people after the Frank Trentmann carefully portray the narratives of the evolution of world commodity consumption abiding by the known practiced ideology from the past and until today.  According to Trentmann that consumption of commodities of the human race allow the bigger transportation in terms of the bulk to cater the ever-increasing demand of the general public.  All of these activities create a negative effect to the carbon or CO2 emission in our environment.  So, what is really the science and art of consumption and the whole economic system of Adam Smith called Capitalism that Frank Trentmann always use in his discussion. The system of capitalism that brought riches to the Great England and United States followed the invisible hand of capitalism that by then Adam Smith use the term “invisible hand” to give meaning of the political mechanism that will fuel the movement of goods and business by following the “free market” system of capitalism.  


The technology of money and banking help a lot to the mobility of goods and products before the industrial revolution.  Later years of socialism and communism practice in Europe specifically Germany and Soviet, one of the practitioners of socialism visited England to explore the community of London practicing the system of Capitalism.  And one funny story that allow China and the rest of the world that admired socialism to shift in an integrated system of socialism and capitalism that is deemed suited to the present China is the story of the leading socialist people in Europe who visited England and ask why the “BREAD” industry in London is everywhere and they cannot find any people lining up to get “BREAD” for dinner.  

According to the story the core socialist people from Germany ask their friends in London to bring them to the man who manufactured the BREAD so that they can ask how they created the system of mass production of BREAD to feed the whole city of London.  But the Londoner friend of the socialist man from Germany answered that the invisible hand of capitalism fueled with the system of “FREE MARKET” allowed the bread industry to compete among themselves creating an industry competition and allow innovation and technology to advance product quality according to the demand of the consumer or the whole market segment.  In a greater context of capitalism applied to government the case of China and Hong Kong for example is a simple but concrete example of how Capitalism work effectively in a country.  Long time ago Hong Kong is very poor the same with mainland China. 




But with the colonization with the British, the man who started the economic revolution in Hong Kong named Milton Friedman practiced Capitalism and the theories of Adam Smith.  As a great believer of Smith, Friedman and other economist in Hong Kong at that time changed the lifestyle and the economic status of Hong Kong into a modern city.  A city with a more relax taxation, good security, and a free market to compete and innovate each and every segment of business.  All of the above is the fundamental definition of capitalism.  But on the contrary I also admired the cleverness of mainland China in the 70 and 80’s that they experience poverty and overpopulation that during that time the teachings of Mao started to deteriorate in the midst of the socialist hotbed of Asia. Instead, they allow competition in their market allowing more players and more business competition and innovation and technology that as we refer to the fundamental concepts of both socialism and capitalism China is becoming more of a Capitalist in terms of their business industry.  I would say that China is gradually integrating Capitalism with the thought that they try to protect their socialist values protected by the economic system of Capitalism.  

Just consider the mass FDIs of many American and European conglomerates in China that allow all these big companies to create jobs of the country and start to move the machine of the economy.  If you go to China now the place is more free compared to America.  I would say free because their economic system is more patterned to the free economic system of capitalism.  One good example that China is good in mimicking everything and add more innovation that annoys America is the scenario when the American Navy Seals captured Ben Laden in Afghanistan.  After the SEAL TEAM neutralized Ben Laden the US NAVY SEAL lost one of their black hawks due to some difficulties during the military operation. Now, this is the funny side.  Instead for the Afghan military will go after the American team who neutralized Ben Laden they rather get the remains of the Black Hawk helicopter knowing that the technology of the helicopter is having the stealth technology that you can only find with the F35s  aircrafts.  Furthermore, they send the remains of the body of the helicopter to China for technology analysis and probably replicating and mimicking the same technology forgetting all the patents in the international markets.  

And that is how clever China is doing now.  They try to integrate both socialism and capitalism to gain advantage in the world of business and arms race.  For the Chinese government, why only drink tea or rather why only drink milk when you can drink both milk and tea at the same time to achieve outmost taste and aroma of both.  Today mainland China is busy making business around the world and creating political scenario of debt trap around its region without giving concern about the old ideology that Karl Marx and Adam Smith are preaching during their times.  China knows that these political ideologies will become obsolete and come up with the integrated type of political economy. Thus, most of the American and European companies like MG rover, Ford and many more are all made in China and giving their tax in China with a lower rate that also Adam Smith is defining in his theory of Capitalism.  The negative said of Hitler and Benito at that time is that they did not cleverly reinvent their ideas in terms of socialism. Note that socialism radiate around the world due to the hiccups of Capitalism.  







According to the writings of Frank Trentmann that during the industrial revolution rich people in England specifically London created more factories to manufacture more basic commodities for everyone.  This is also the dream of Adam Smith that all the people not only the rich can avail the comfort of life.  Thus, with Capitalism and the free market everyone can eat Bread in London without standing in long ques in the supermarket.  Everyone is fat and satisfied even though the population in London and Paris are increasing.  Likewise, big business people are also in the level of “Cash Cow” equal of marketing that they want more production not only to satisfy London and Europe but the world.  As such, mobility and commerce prospered, and the system of Capitalism captivated many national economies around the world.  America on the other hand is enjoying the new technology of COTTON industry that by then silk is expensive and the production is very slow since the source of the kind of textile is rare. Compared with cotton mass production is enormous that America can further export cotton products in the international market.  

India on the other hand has a big role in adding value to the cotton industry of US by dying the white cotton with different colors for the rich natural resources of India. In Europe the Renaissance shopping made the many elites in Europe specifically Italy and Paris to compete each other that the value of the commodity did not jive to the vision of Adam Smith in terms of the product for all.  Rich people race their money power to compete with other rich people that during that time more production is required and more slavery is needed from Africa and other colonial countries of England and America.  Industries grow bigger and more powerful in terms of technology speed and capacity to produce the goods needed to race in the free economy.  More carbon is wasted in the air that the result of the industrialization of the past created the biggest problem of climate change.  But the argument of many economist that if industrialization and Capitalism is not also practiced in the big economies at that time like London and America many will get starved and many will die of famine and hunger.  But on the contrary many philosopher are also giving their insights that we do not need to farm and reproduce the food and commodities of the people granting that the equilibrium of supply of food and the number of population of the given nation must always in balance.  Thus, if the population will need more and the capitalism in terms of the free market will create more industries it will allow people to eat more and produce more offsprings knowing that good food is to good health and the capacity to multiply in population is easy.  Moreover, during the renaissance products like porcelain from Asia started with not so expensive value but when Capital and the free market came to control the international trade the innovation of porcelain started to increase in value depending on the different designs that they painted in each selected porcelain item.  Meaning and value of products are already added on every product in the market that the increase of marketing strategies explored to the very point of touching the emotions and psychological    wants of the customers.  

The company Dutch East India tried to order at that time 100,000 Chinese porcelain from China that you can only imagine how the Chinese culture in India is also being practiced by the people and of course less to forget the many intermarriages and migrants from China to India will need more porcelain product granting the notion that the culture of Chinese porcelain use are also being practiced in India.  But that is only the example from the author of the book.  But how about other countries who also buying same product commodity. I am very sure that the mass product in China is enormous when it comes to porcelain production.  But then again porcelain business products has its own segment of prices that the elites in Europe would try to auction and try to show their ego and money power in terms of the product porcelain.  The dream of Adam Smith that everyone will enjoy the wealth of nations did not push through when the big capitalist tries to monopolize the market.  The biggest example when capitalism is not effective in the economy is the housing market crisis in US around 2007.  It clearly showed to the world that capitalism that is controlled by few players is subject to economic abuse.  Though the economy is a free market but the requisites to run the business is high that only big players can only lobby in the white house for approving their business deals.  Adam Smith did not know what is the extent of his created theory of capitalism will result to the centuries to come.  Marx also did not know that his socialism will result to dictatorship that many suffered during the time of Benito and other fascist follower.  But the book of Frank Trentmann, Peter Frankopan, and Lizzie Collingham only relates to the timeline when the industrial revolution and its effect in the general public’s consumer needs and the relative production innovation at that time.  But if you consider the writings of Yuval and Kaku you can analyze the importance of AI and internet as the subject for the new world order.

If you consider the utmost motives of socialism and Fascism that it should be unilateral kind of governance the AI system can answer that kind governance need.  By combining the bio and the technology humans can have AI machines in their bodies or their brains that mankind can be ruled into one command of AI system allowing the concepts of fascism to be practiced through AI system.  On the contrary Capitalism can also be practiced using AI knowing that mobility and the wealth of nation can be realized through the use of internet and AI.  As of today the use of Ebay and Amazon online stores are the ultimate dream of capitalism that world became small in terms of the business communication. Mobility in the highest speed is now when internet and AI is starting to invade the world market. Thus, Internet and AI will cater the core definitions of both fascism and capitalism.
What would happen to the world order when fascism and capitalism are both innovatively practiced in the modern AI and internet system in our public governance both private and public entities? Do you think that the value of votes is still sensible, or the fascist AI system will only decide everything for national and international governance?

https://www.scientificamerican.com/article/augmented-reality-everywhere/

https://www.scientificamerican.com/article/are-digital-devices-altering-our-brains/

https://blogs.scientificamerican.com/observations/what-worries-people-about-future-science-and-tech-innovations/



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