Robert Bosch; Germany’s most Important and Successful Innovator and Business Man (A Classic Marketing Management Inspiration) Book Review Synopsis

In my previous blog article I imparted to my readers the importance of case study in the field of business education.  At the moment I am inspired to share some of the iconic example of marketing management that drives the history of innovation, technology, and commerce.  

Between 1800-1900 innovative inventions is needed at that time to compensate the alarming need of human commodities granting the fact that the human population is starting to multiply and the scientific discoveries to make human living more comfortable is becoming more scarce.  Robert Bosch not only relies to his engineering expertise but rather he also used his business marketing knowledge to expand his company into a Multinational Company operating not only in Germany but reaching throughout the globe.

Humble Beginnings:

In the upper Village of Albeck, the memories of the young Robert Bosch dwell upon the monumental place where the late great Robert Bosch started his childhood challenges.  His father during his childhood sold their inn and brewery and moved to another place called Ulm in the year 1869.  

From that place called Ulm young Robert started his education from early elementary.  Persistent from his career, Robert Bosch finished as a Mechanic in Realschule.  During that time he never stop finding new things in the world of mechanical engineering.

The Breakthrough of “BOSCH Spark Plug”:

The invention of Robert makes him famous not only in Germany but throughout the globe during that time.  The fact that at that time train and railroads is so famous in transportation and trade.  Moreover, cars are already in the market for the replacement of horses and carriage.  

Giving a rough technical explanation of what is the function of a spark plug in the engine of the car, spark plugs will generate the electricity to ignite the air and the fuel inside the engine to start the engine from running.  Technical aside, the invention of Robert Bosch resolve the “Hard-Start-Engines” at that time.  Until today Spark Plugs are still widely used in conventional gasoline and diesel engine cars.

Business Marketing Views:

From the past until today man like Robert Bosch is an inspiration to many business innovators.  Man like Bosch changes the standard of living from his time until today.  Humanities can only survive from the technologies that we discover that is usable to our practical daily living.  

As the evolution of our world will continue to change, man must survive to its ecosystem in various aspects.  The case of Robert Bosch is only a part of the great innovators of our human race.  The challenge is still on for humanities to venture and innovate new technologies for our daily survival.